Tuesday, June 21, 2011

Human Trafficking T-shirt designs


Human trafficking logo I designed for t-shirt.




Class wearing the shirts they designed




World Vision

All over the world people are trapped in human trafficking and slavery- a violation of their human rights. Unaccompanied children, migrants and the economically disadvantaged are most at risk of suffering this kind of exploitation. World Vision is working to stop human trafficking and slavery. In Australia and elsewhere we are advocating for rigorous anti-trafficking policies. Through our field work we seek to prevent trafficking through empowering vulnerable communities and providing support to victims.



Different factors help to explain why women and girls are more vulnerable to human trafficking and slavery. Power imbalances between women and men may mean that women are vulnerable to exploitation. Sometimes, women are trafficked under the guise of being provided with a new job in another country. Young women and children may be trafficked or forced into slavery to meet the debts of their family. Men and boys are also vulnerable to labour trafficking – though for different reasons. Often cultural expectations place sole responsibility for earning income upon men, so they bear the burden to ensure their families are provided for. The pressure and lure of increasing income in surrounding countries might force men and boys into situations where they are exploited by powerful employers.

Why we struggle to understand the magnitude of trafficking and slavery



After arms and drugs, human trafficking and slavery is the third most profitable transnational organised crime. And it's growing at an alarming rate. So why are governments, researchers andorganisations struggling to fully gauge the magnitude of the problem?



Human trafficking and slavery are multi-dimensional crimes whose definitions are sometimes difficult to apply; the available statistical data varies dramatically and the crimes happen on an international scale. Little wonder that identifying the victims of human trafficking and slavery is like finding a needle in a haystack. Here are the top 4 reasons why we are struggling to understand the magnitude of trafficking and slavery:

  1. It's a crime that's clandestine in nature because operators are keen to avoid the scrutiny of the law.
  2. It's a crime that takes many forms – and to date, most attention has been focused on the sexual exploitation of women and girls; however other major issues like forced agricultural, domestic and industrial labour still receive little attention. Data is scarce.
  3. Victims of these crimes are hard to identify unless they come forward, and they rarely come forward, either because they physically cannot (they are effectively 'imprisoned') or they fear reprisals, upon themselves or their families.
  4. The UN Protocol on Trafficking that came into force in 2003 has helped organisations work towards a more unified goal in the fight against this crime. However, the official UN definition is not always easy to apply in certain countries, making for an inconsistent approach to the problem worldwide.

From the World Vision website
http://www.worldvision.com.au/issues/Human_Trafficking___Slavery.aspx



Monday, June 20, 2011

Advertisement, Consumers Cultures and Desire


Envy Desire and Belonging

The language of transformation they sell the promise that their loves will change if they buy a particular product. They use figures of glamour that consuers can envy and wish to emulate. Attachment of the value of art to a product can give it a connatation of prestige tradition or authenticity and cultural value.

Eg. Grey goose vodka advertising

Ads such as these construct consumers as having cultural knowledge – cultural capital. French sociologisht Pierre Boudueau identified different forms of capital in addition to ecocnomic capital, social capital, symbolic and cultural capital.

Social capital = whom you know, your social network, +plus the opportunities they provide you.

Symbolic capital = prestige celebrities

Cultural capital = the forms of cultural knowledge that give you social advantages. It can come in the form of rare taste, connoisseur and competence in deciphering cultural relation and artifacts.

Commodity Culture

Commodity Fetishism- commodities are emptied of the meaning of their production (the context in which they were produced)

- Marx = Social theorist (19th the first to write about capitalism as a social structure element. Sometimes “use value” is outweighed by “exchanged value”( the more experienced the better)

Decode the ad – Who is the “commodity self” of the 4WD

The commodity self is aimed for the mucho men (men that like hard labour). In Toyota ad, “Born from the earth” because the jumping thing is cliché and embarrassing …they just placed the shadow of people jumpy. Clever techniques.

To do spoof ads – look at spoofad.com Look at the ad buster magazines

Advertisement


  • Research on advertisement – toilet roll
  • How to incorporate the dimples of on the surface of the roll into the advertisement
  • Most toilet paper rolls are based on family, children and pets. Eg Labrador puppy in commercial.
  • Trying to think of something that is original and idea hasn’t been used before.
  • When agency makes the pitch to the client. Even though the advertisement people got a lot of positive comments, its all up to the consumers. If bad feed back, the marketing agency will drop the advertisement people straight away. It’s a tough market
  • Polishing scripts and commercial before presentation to clients.
  • Photographers play a major role in advertisement… they make the artwork look good
  • Story boards are essential in advertisement and presenting your ideas and works
  • Transformation in advertisement – something you lack which is then supplied.
  • Attach value to the product and glamour
  • Product commodity

WALT DISNEY

An examination of how the narratives of Walt Disney reinforce and explore the values, prejudice and fears of the culture it is from. (Middle America)

Walt Disney, a man who has helped develop the generations of today, has helped to reinforce and explore the very values, prejudice and fears of our culture today­­ by creating a strong dynamic in his use of storytelling and influencing the very existing culture that we live in today. Through the use of flowing animation and art, memorable music scores and the use of allegory, hidden messages behind his storytelling, Walt has influenced the existing and future generations through his use of storytelling that will stand the very test of times.

Throughout all his works, Walt Disney’s animation carries thesame classical message, the classic “happily ever after”. This theme has been carried through out each of his film, as the protagonist always wins the day, gets the soul mate of ­his/her dream and rides off into the sunset as the antagonist suffers a tragic ending or learns a lesson that changes affects his character. No matter what story, Walt always brings this theme into place.

His themes reflect the American popular culture in which, Walt Disney and his company production are originally from. It definitely does show the play on the same context as most American movies do though. The usual theme of hero struggles with inner self but at the end of the day, hero wins and gets the dream guy or girl. Hollywood loves their happy endings, and even with remakes of history and tales, they always play on this theme. It reflects the hero complex of what American television and audience love, a happily ever after.

Many of these themes are based on Joseph Campbell’s theory. As an expert of mythology, he is well know on his theory of the “Heroes journey”.

"...a mythology is a control system, on the one hand framing its community to accord with an intuited order of nature and, on the other hand, by means of its symbolic pedagogic rites, conducting individuals through the ineluctable psychophysiological stages of transformation of a human lifetime - birth, childhood and adolescence, age, old age, and the release of death - in unbroken accord simultaneously with the requirements of this world and the rapture of participation in a manner of being beyond time."

Joseph had a comparative approach to literature, religion and mythology than to the scholar’s emphases on cultural differences. He helped created the theory on how a hero’s storytelling was suppose to follow.

The Hero's Journey has been placed into 12 stages. They are:

1.Ordinary World – This was where the story begun.

2.Call to Adventure – A problem, conflict arises in which the hero must conqueor.

3.Refusal of the Call - The hero refuses the challenge or journey, usually because he's scared



4. Meeting with the Mentor - The hero meets a mentor to gain advice or training for the adventure



5. Crossing the First Threshold - The hero crosses leaves the ordinary world and goes into the special world


6. Tests, Allies, Enemies - The hero faces tests, meets allies, confronts enemies & learn the rules of the Special World.



7. Approach - The hero has hit setbacks during tests & may need to try a new idea

8. Ordeal - The biggest life or death crisis

9. Reward - The hero has survived death, overcomes his fear and now earns the reward 

10. The Road Back - The hero must return to the Ordinary World.

11. Resurrection Hero - another test where the hero faces death – he has to use everything he's learned

12. Return with Elixir - The hero returns from the journey with the “elixir”, and uses it to help everyone in the Ordinary World.

(http://library.thinkquest.org/03oct/00800/journey.htm)

The physical and historical culture in which Disney film fits in would range all around. Not based on just stories and culture in America but themes and culture based internationally. This is why Walt Disney movies have been so successful around the world. People all over can relate and understand where the character is coming from. Mulan, a story that originally came from China, struggles with the pleasing of her father and the prejudice and sexist decision of how a girl cannot go to war or else shame would be brought upon family. Also the African American culture in The Princess and the Frog, displayed the slavery and racist history of the ethnic group at that time. How jazz, was the soundtrack of the movie, reflecting the historical context and themes of the movie.

As Walt Disney once said, “ Our greatest natural resource is the minds of our children.” Though very true, Walt Disney has played a major role in affecting the way children and how many people may view life. It creates in issue of differentiating between reality and virtuality in key theme of “happily ever after.” It brings us to question how far it too far, when our generation of young children are affected with the sugar coated stories. Audience lose themselves in such a positive influence, where there is a world of such good moral value stands, beauty, faithfulness and “happily ever afters”, that it then begins to play upon the minds of young children as they soak it all in, helping them become naïve to the world around them. Children have such creative minds and still so innocent from the big world, that these plots and themes affect their view on reality and understanding. Unfortunately, the world today can be very conceited, as many people do not hold these same views and moral compasses. But then again, this is reality. Children are taught through these films that everything will be ok in the end and you will live in a perfect world in the end. We must rethink, how far is too far and are our children being taught the “right” values in life.

This brings up the next point of prejudice. The word prejudice means a preconceived opinion that is not based on reason or actual experience. What we are taught in Disney storytelling is based on the protagonist point of view, but what about the antagonist? Through this prejudice, we cannot discover how they came to be and examine the situation properly. What if the antagonist was in the right and the protagonist was not in the wrong but was not right either. Both sides are standing up for what they believe in, but through Disney, they enhance the side of the main character to make th

em appear the hero of the day. The audience will never know why the antagonist came to be and the reason behind. What if he had good morals and judgment beforehand but after such influence, trials and tribulations he/she changed he/her ways and thoughts. Disney brings prejudice that the villain always was and will be the villain in most cases.

Many of his animation storytelling are unoriginal story plots from previous storytellers, tales that have been created by Shakespeare, Hans Christian Anderson, the Grimm brothers and many more. For example, Lion Kings was based on the Shakespeare play Hamlet, while Cinderella was based on a more gruesome tale written by the Grimm brothers. Due to the theme of Disney’s “happily ever after”, the stories have been polished and alternated to suit the younger generations. This would imply that everything is possible and how each leading protagonists end up having the happy ending. What most kids and family don’t always realise is that Disney stories are based on other tales that are based on a more “realistic” and gruesome ending. Seven of Disney stories are based on R-rated stories, in which contain horrific killings. They have sugar coated the stories, creating younger generations and audience to become more naïve to the world. The Jungle book, The Little Mermaid, Hercules, The Hunchback of Notre Dame, The Fox and the Hound and Tarzan were all original R-rated tales. In the original tales, Mowgli from Jungle book and his friend Elephant destroy the whole village for revenge. In the Little Mermaid, the main mermaid never ends up with the prince as he found another wife. The mermaid ends killing herself. Hercules kills his own children. Many of the previous tales contain dark themes.

(http://www.cracked.com/article_18589_7-classic-disney-movies-based-r-rated-stories.html_)

What audiences don’t always see and understand, is the context and connotations behind the context as meanings behind are made very subtle and situations and context are told at a delicate manner or have a certain story behind and history behind its character. Contrary to all the theories on the illustration displaying a hidden message, like how in The Lion King, the gust of wind and leaves displayed a text that says “SFX” (commonly misconceived as “sex”) being the initials of someone the film was in silent salute to. Or whether how in The Little Mermaid, the priest had an erection displaying during the wedding, the focus behind the context and lyrics are what is intriguing and at times may be ironic. In The Hunchback of Notre Dame, the original text is a lot darker and sinister, but in one song where the priest, Frollo is singing to the leading lady Esmeralda. Though the lyrics do not say directly, but is based on the original text, the song and illustrations subtly display the original context that he is after Esmeralda and wants to hurt her because she is a sinful temptation to him and his reputation as a priest. By the end of the song he sells his soul to the devil making a pact that Esmeralda will be his or she will die. Though Disney changes the original context of the tale, the original tale talks of Frollo wanting to kill her because he lusted after her, whereas Disney displays Frollo’s dislike of her because she was different and stood up for what she believed in, which was opposite to what he believed in.

The semiotics that have been shown and represented in the Disney movies, have helped to convey the message of the character and theme in the storytelling. One example that has helped convey the message would be the setting. The setting works with the “mood” of the story. Eg. In the Lion King, the sign is pride rock looking like a desolate wasteland implies that the very land­ itself misses its King and that Scar should not be in power. Pride rock is personified as the shadowland pride takes over. The rock then turns gloomy, and the place suffers drought and famine surrounds all. This just shows what the place is like when the true king is not there. In the Hunchback of Notre Dame, the cathedral towers over the clouds in some scenes making larger than it appears in other scenes, this gives the notion of importance and how religion plays a major role in the film.

Another use of semiotics is the use of facial expressions and body language: The animators at Disney studios have mastered the art of portraying facial expressions in their artwork whether the character is human or a piece of furniture. The characters don’t have to be talking to allow their opinion to be expressed through their facial expressions. Random objects and buildings: Give understanding to the world and context the film is set. Eg: Monsters Inc has fruit that isn’t seen in our world, it has “odourant” instead of “deodorant” and traffic lights that say “stalk” and “don’t stalk”. All this gives understanding and implication to the world they love in without having to be spoken about in the film. Toy Story has toys going limp whenever human are near, this implies that there is a barrier between the human and toy world where humans aren’t allowed to know that their toys are alive and real.

Walt Disney has helped changed the world and has played a significant role in many of individuals lives. Being an optimist he believed, in imagination his unique albility to see the whole picture. His extraordinary vision brought hope to many. Those who worked with Disney found that he influenced who they were, how they thought and how they worked. Disney goal was to enhance life, and through that and his large portfolio of works, he was able to play a big part in history and bring more optimism in life. To Walt , every invention was a valuable piece of puzzle and as a master of communication he presented the future in a way we could grasp without hestitation. Many would say that he was our bridge from the past to the future.

(http://www.scifistation.com/walt/walt_index.html)

Rosemary Kaing




Rosemary Laing trained as a painter but studied the conceptual concept of performance and photography.



I understand the n

ecessary image.
I don’t understand photography.

Instructions:

Idea is everything.
The image exists in relation to the idea.

Beauty is useless.
It is endlessly desired and entirely useless.
When necessary – exploit beauty – to give the image that which is necessary.

Composition is crap.
When necessary – exploit composition – to trap the gaze of the viewer into the idea.

The image must live.
It must have a life beyond the problematics of the image itself.

The most inspiring image ever made is Nauman’s Failing to levitate in the studio.
It is everything to do with the crucial paradox of the artist’s intention.
It reveals that the inherent failure of all images is essential to the process,
and, that the images finished along the way never complete the necessary idea.

Rosemary Laing

http://nga.gov.au/tales/Rosemary.cfm


  • Unquiet landscapes
  • Theatrical , staged and performative - suspended midway between fantasy and reality.


  • Renders the seemingly impossible, possible.
  • Not through digital manipulation but deliberatephysical intervention



  • Proposes a paradox
  • Flying and soaring brides.





  • She charts specific actions
  • Photographs timely movement through absence.
  • Refers to study of movement in modern art.