Advertisement

• Research on advertisement – toilet roll
• How to incorporate the dimples of on the surface of the roll into the advertisement
• Most toilet paper rolls are based on family, children and pets. Eg Labrador puppy in commercial.
• Trying to think of something that is original and idea hasn’t been used before.
• When agency makes the pitch to the client. Even though the advertisement people got a lot of positive comments, its all up to the consumers. If bad feed back, the marketing agency will drop the advertisement people straight away. It’s a tough market
• Polishing scripts and commercial before presentation to clients.
• Photographers play a major role in advertisement… they make the artwork look good
• Story boards are essential in advertisement and presenting your ideas and works
• Transformation in advertisement – something you lack which is then supplied.
• Attach value to the product and glamour
• Product commodity